Reach your target audience directly.
Your social media presence can make or break your employer brand, it will help you find new clients, retain your current buyers, and even attract new talent. Facebook, TikTok, Instagram—that’s where your prospects are, where your clients are, and they’ll expect to find you there too. Regardless of your target market or sector of activity, there’s a social media platform out there that will make your company shine. Though being active on social media in of itself is crucial, this alone won’t be enough to boost your bottom line.
This is why including social media in your marketing strategy is key. This type of high-performance yet low-cost ad campaign allows you to achieve an excellent level of segmentation, to accurately target your audience and therefore get instant results that maximize your return on investment.
Social media at a glance
More than two-thirds of Facebook users worldwide say they visit the Facebook page of a local business at least once a week.
For 71% of users, social media has an influence on their shopping habits. Social media platforms help you build customer trust in your brand and the products it sells.
Of Instagram users say they have made an impulse purchase after seeing a product on social media.
Find the best social media platforms for your objectives
It’s no secret that Facebook’s algorithm is constantly limiting the reach of your organic posts to push you towards paid advertising. Though newer social media platforms like TikTok and Snapchat have taken the online sphere by storm, Facebook still comes out on top when it comes to monthly user base: a staggering 2.7 billion. Facebook is also the platform which allows the best segmentation.
Since Facebook and Instagram are linked platforms, Instagram boasts the same powerful array of targeting tools as its competitor. Instagram is the social media platform with the highest engagement rate, with over 66% of users saying that Instagram has helped them interact with brands.
TikTok is the fastest growing social media platform we’ve seen in recent years. The number of new users continues to grow each year, attracting the attention of many businesses. Although 48% of users are under the age of 29, 42% of users fall into the 30-49 age bracket.
TikTok approaches retail in a completely different way to other social media platforms, creating what they call an "infinite sales loop". Not only do 67% of users say that TikTok encourages them to part with their cash, but they are likely to comment, review, or even do tutorials on their latest purchases, which then encourages their followers to follow suit.
Snapchat is an excellent tool for companies looking to interact with their public in a fun and light-hearted way. It is by and large a stomping ground for Gen Zers, and 89% of Snapchat users are under the age of 35. If your customer base falls somewhere within this age category, then it’s time to make Snapchat a part of your marketing strategy.
For B2B companies, the segmentation offered by LinkedIn generates conversion rates up to two times higher than other platforms. LinkedIn is becoming increasingly people-oriented as a platform, a place for users to connect and exchange ideas, rather than just a conversation between big companies. If you want to boost your employer brand, touch base with your employees and hear their thoughts, since they will be your best allies when navigating this online space.
Though it is often thought that the majority of Spotify listeners use Spotify Premium, the paid, ad-free version of this service, the numbers tell a different story. In Quebec, 60% of users opt for the free version, which is financed by advertisers, leaving ample room for advertising opportunities.